The Basic Kitchen brand was inspired by Justus von Liebigs statement “The kitchen is a chemical laboratory”. The product’s simple recipes and natural ingredients take the consumer on a journey of creating their own skincare recipe. This journey is led by a clear classification system on the packaging which supports the skin care regime steps we need to take. The experience is further supported by the reusable and refillable tactile glass containers and pipettes, making the user feel like their conducting their own experiment. The bold and clean packaging is gender neutral and stands out from the category competitors.