The Maker Match app’s hook is consumer profile building; it uses descriptive and emotive language that consumers can match with their personality or life style e.g. quirky, traditional, cosy. This then leads them to an online community of makers that match their style and makes the shopping experience more personal
The guerrilla campaign sends a sticker kit to the app users and consumer’s door. It encourages them to craft and create an analogue word-mark of the emotive words in the app. This gives the words more visual meaning and allows people to release their inner creative. The stickers can then be stuck around their local community and open others up the the world of craft.