Scent Specimen is a fragrance brand that explores scents and focuses on our well-being. All scents are extracted from plants and can affect us in different ways. This is because the olfactory pathway processes smell and can trigger various moods and memories. There are 4 classifications of scents designed to help both your mind and body; calming, uplifting, grounding and energising. The brand focuses on the shopping experience and treats scents like specimens to educate the consumer on each one and its properties. The packaging and shop design is inspired by library/museum visuals and rituals.